Puma sets up a subsidiary in Israel
Puma has formally established a 100 percent owned subsidiary in Israel. It will begin operations next Jan. 1 under the management of Guy Daneman, and it will start opening Puma stores at strategic locations as of 2013. Grundman & Company, which has been representing the brand in Israel for more than 20 years, will continue...
New apparel czar at Puma
Reinhard Dischner is the new director of apparel at Puma, succeeding Yvonne Leguil who joined the company in 2009 and has decided to leave at the end of this month for personal reasons. Dischner has been with Puma for 10 years, most recently in the position of director of product & merchandise management for apparel....
Puma streamlines after weak quarter in Europe
Puma’s consolidated sales increased by 6.1 percent to €820.9 million for the first quarter, but they fell by 1.4 percent on a currency-neutral basis in the EMEA region, affecting its profitability. The company’s gross profit margin was down by 1.2 percentage points to 51.2 percent, compared with the same period a year ago. The operating...
New head of retail at Puma
Puma has appointed Stefan Meyrat to become its head of global retail, with immediate effect. The Swiss replaces Sergio Bucher, who started as European general manager at the beginning of April. Meyrat has been with Puma since 2006 as head of retail in Eastern Europe, the Middle East and Africa. He will now report directly to Stefano...
Puma launches recycling program at its German stores
Puma is rolling out its “Bring Me Back“ program in cooperation with I:CO, a global recycling company. Starting today, Puma is installing recycling bins at its corporate stores in Germany, allowing customers to dump used shoes, apparel and accessories of any brand. The idea is to reuse them, if the products are still in good...
Jochen Zeitz moves upstairs
From next October, Jochen Zeitz will no longer act as chief executive of the Sport & Lifestyle division of PPR, which comprises Puma, Cobra Golf, Tretorn and Volcom. The division will report directly to Jean-François Palus, recently elevated to the position of PPR’s group managing director. Palus will be assisted by Todd Hymel, who...
Puma rushuffles regional management
Puma has made several management changes in its European and Asian operations. Starting on April 1, Sergio Bucher will be acting as “General Manager Europe,” overseeing wholesale and retail in four key countries:Germany,Italy,France and the U.K. The position had remained effectively vacant since the departure of three years ago of Miguel Andrade, who became general...
Deadly labor dispute at factory of Puma’s supplier
A labor dispute outside a Cambodian factory that supplies Puma turned violent this week, with three demonstrators being shot. The factory, Kaoway Sports, closed down for a few days but will reopen on Friday. More than 6,000 people were protesting outside the factory, demanding better working conditions, including a $19-per-month salary increase, transportation subsidies and...
PPR eyes €9.6 billion in sport & lifestyle revenues
Describing it as an “ambition” rather than a goal, the management of PPR told financial analysts last week that the group would like to reach a level of €24 billion in revenues by the year 2020, with 40 percent of that coming from its expanding sport and lifestyle division, whose brand portfolio now includes Puma, Cobra, Tretorn,...
Puma reached sales of €3 billion in 2011
The Wild Cat reported excellent results for the fourth quarter of 2011, with net profit surging by 137 percent on a 15.8 percent currency-neutral jump in consolidated sales. As a result, Puma was able to leap beyond the €3 billion sales threshold for the first time, raising its total revenues for the full year by...
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