Odlo reacts to higher weights in Germany
The Swiss marketer of functional sportswear responds to the fact that German customers have grown bigger over the past decades. Odlo has decided to adjust the sizes of its garments to the latest research. The adjustments are based on a long-term field research project called “Size Germany.” One of the findings of the study is...
Odlo joines forces with W.L. Gore
The Swiss marketer of functional sportswear, which used to rely mainly on its own membranes, has decided to use those of W.L. Gore starting with its spring/summer 2013 collections. The company has sealed a licensing agreement for this purpose. Odlo intends to use Gore’s Windstopper technology mainly in its lines of running and bike wear....
Odlo shuts down factory outlet to donate overstocks to the poor
At the end of February, Odlo shut down its factory outlet in the southern German town of Metzingen on schedule after a five-month trial run. Metzingen is well known as a mecca for smart shoppers in the country, much like Troyes in France. The town is the base of Hugo Boss and has attracted many...
Odlo sponsors the Cologne marathon
Odlo is highlighting its ambitions in the running sector with a wide range of initiatives in the framework of its “Run for Your Life” campaign. A couple point-of-sale activities and a couple of new sponsoring agreements will support sales of its new collection in German stores. The Swiss sportswear brand will sponsor 25-year-old Ingalena Heuck,...
Odlo cycles into bike sponsoring
The Swiss sports apparel brand is investing more in the bicycle sector as the new sponsor of the Ghost Mountainbike women’s team. This is Odlo’s first commitment in the women’s mountainbike segment, but it already supports a French road racing team, the Pro Tour Team AG2R La Mondiale, and the men’s Scott Swisspower MTB Racing...
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