Lots of action in football sponsoring
A bunch of interesting new contracts have been signed or about to be signed with important football clubs in Europe. Macron, the fast-growing Italian brand of teamwear, has signed a five-year deal with Lazio, one of the two major football clubs in Rome, replacing Puma from this summer onward. Nike is taking over from Umbro...
Nike settles with Reebok over NFL player
Nike and Reebok reached a settlement in a U.S.court in a case involving new merchandise created for Tim Tebow, the new quarterback of the New York Jets American football team. Nike sued Reebok on March 27 to prevent it from selling a line of jerseys and T-shirts carrying Tebow’s name to celebrate his move from the Denver...
Adidas and Nike are the most visible brands in France
According to a recent report from Sportlab, a Paris-based market research company specializing in sports, Adidas and Nike enjoy the best brand awareness among French consumers as far as sports is concerned. In football, the brand that was most mentioned by consumers was Adidas with 35 percent, followed by Nike with 22 percent, whereas Puma...
Nike will sponsor the English Everton team
Confirming rumors, the Everton Football Club has announced a three-year partnership with Nike, starting with the 2012/13 playing season. As the technical partner of the English Premier League team, the Swoosh will provide the Blues’ match and training kits as well as a Nike Pro Combat range, extending the club’s retail opportunities. The kits will...
Nike in top shape
The Nike group said it was all set to perform outstandingly at this summer’s international sports events, after its sales jumped by 15 percent to $5,846 million for the third quarter of its fiscal year, until the end of February. This amounted to a sales hike of 16 percent in constant currencies, with increases in all...
Belle buys more Adidas and Nike stores in China
Belle International is consolidating its sports retail operations in China with the acquisition of Big Step Ltd. for the equivalent of US$146 million. Big Step’s 600-odd stores in the Chinese mainland sell mostly Adidas and Nike products, adding to the 3,600 Belle sportswear stores that sell these two first-tier brands. Belle has also announced a...
British Olympic champions may go barefoot
Some of the British participants in the London Olympic Games may have to go on the podium barefoot to collect their medals, according to a report in The Daily Telegraph. Adidas is the official sponsor of the British Olympic Team under a contract with the British Olympic Association, but the deal doesn’t include the footwear...
New general counsel for Nike
Lindsay Stewart, vice president of Nike for corporate affairs, is going into retirement. Hilary Krane, who left Levi Strauss &Co. in 2010 to join Nike, is taking his place as the top legal affairs executive in the company. She is the first woman to have joined Nike’s executive board. Krane is also taking his place...
New Western Europe chief for Nike
Bert Hoyt, a long-time Nike executive, has been appointed as the brand’s vice-president and general manager in Western Europe. He replaces Brent Scrimshaw, who is retiring. Hoyt was previously general manager of global football, leading Nike’s strategy ahead of the 2010 World Cup. He will be replaced in this position by Roland Wolfram, previously Nike’s...
Nike rearranges its action sports activities
Nike’s action sports operations are collaborating with the artist Pushead for the coming fall/winter collection. Shoes, outerwear and apparel from all product segments – skateboarding, snowboarding and surfing – feature his colorful designs. Nike Action Sports restructured its product segments recently in order to concentrate on those three sports groups in general. From fall/winter 2012-13,...
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