Lots of action in football sponsoring
A bunch of interesting new contracts have been signed or about to be signed with important football clubs in Europe. Macron, the fast-growing Italian brand of teamwear, has signed a five-year deal with Lazio, one of the two major football clubs in Rome, replacing Puma from this summer onward. Nike is taking over from Umbro...
WFSGI board welcomes new member
The World Federation of the Sporting Goods Industry (WFSGI) has announced a new board member: Christina Li Wei from the Li-Ning company is replacing Jay Li, who has quit his duties at the big Chinese sporting goods company. Li Wei, 42, was appointed head of Li-Ning’s PR last year. She has an MBA from the...
Chinese sports brands under pressure
Anta Sports, one of the leading sports brands in China, raised its sales by 20.2 percent last year, but the company is warning that the market is under pressure, with overcapacity and increased discounting, which are calling for a more cautious approach in retail expansion… At the same time, China Dongxiang, the company that owns...
Li-Ning announces structural changes to increase efficiency
Li-Ning has announced that it is adjusting its organizational structure. The company says this is part of the reform plan for 2012, which foresees the Chinese brand optimizing its operational efficiency and improving its gross margin. To do so, Li-Ning will put its focus on its core business, meaning that it will provide all necessary...
L-Fashion hires a Swiss country manager
L-Fashion Group has found a country manager for Switzerland with a good pedigree to drive sales of its Icepeak and Luhta brands as well as Li-Ning, the Chinese brand that the Finnish group has the right to distribute in many European countries since one year ago. The new man on board is Andreas Schmocker, who has...
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