Crocs reaches the $1 billion target
John McCarvel, president and chief executive of Crocs, is delivering a marvelous brand story: A 14 percent sales increase in the fourth quarter helped Crocs to break the magic $1 billion threshold for its annual turnover in 2011. Total revenues jumped by 27 percent for the year to 1,000,903. Net income almost doubled, reaching a...
Crocs lines up licensing deals
Crocs has announced that it was exploring licensing agreements as a means to expand beyond footwear. The company said that more than 200 million pairs of Crocs had been sold in over 90 countries, and it was time to capitalize on the strength of the brand with other products. A range of children’s apparel is...
Crocs recruits new top managers for Europe
Crocs is strengthening the management at its European office in the Netherlands with three new senior managers. Besides Ann Chan, who has already been reported as joining the operation as European retail manager, Adrian Holloway will act as chief financial officer of Crocs Europe, and Michael Marshall-Clarke as marketing director. Chan worked for La Senza,...
Crocs passes the $1 billion threshold
Crocs indicates that its sales exceeded $1 billion in 2011 for the first time in its history, as it revenues ended up at the high end of its expectations in the fourth quarter of the financial year. Investors responded positively, boosting the company’s value on the stock exchange by 4.6 percent. The good results were...
Join the discussion!