Amer Sports predicts lower winter sports pre-orders
Buoyant apparel and footwear sales pushed the Amer Sports group’s sales up by 9 percent to €489.8 million for the first quarter, with an increase of 7 percent in constant currencies. The expansion chiefly came from Salomon’s outdoor footwear and apparel, as well as more abundant sales of Wilson’s tennis racquets. However, the Finnish company’s...
Amer Sports invests in board sports apparel with Nikita
Amer Sports is moving further into the action sports market with the acquisition of Nikita, the Icelandic brand of board sports apparel focusing on women. The move fits with the Finnish sports group’s strategy to invest more in apparel and footwear. Amer Sports is already involved in action sports through Salomon snowboards and Bonfire apparel. Nikita, which...
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