Elan, Adidas, X-Bionic get this year’s Plus X Awards
Elan received the prestigious title of “Most Innovative Brand” of sports equipment in 2012 from the jury of the Plus X Awards. The Slovenian brand, which has already collected several other awards, was one out of 25 brands that were given the prize in as many product categories at a ceremony in Cologne last Thursday night....
Lots of action in football sponsoring
A bunch of interesting new contracts have been signed or about to be signed with important football clubs in Europe. Macron, the fast-growing Italian brand of teamwear, has signed a five-year deal with Lazio, one of the two major football clubs in Rome, replacing Puma from this summer onward. Nike is taking over from Umbro...
Adidas outperforms in Europe and China
The Adidas Group already announced earlier this week that it was raising its forecast for the entire year, after outstanding preliminary results in the first quarter. Now that the accountants have finished making their sums, it is confirmed that the Adidas group’s turnover jumped by 16.8 percent to €3,824 billion, up by 14 percent in...
Adidas uncovers Indian irregularities
The Adidas group confirmed that the departure of its two leading executives in India a few weeks ago was related to what it describes as commercial irregularities at Reebok India, which could have a negative pre-tax impact of up to €125 million, probably spread over several previous years. Subhinder Singh Prem, managing director of the...
Adidas lifts forecast after outstanding quarter
After another juicy quarter, and in spite of costly irregularities uncovered at Reebok India (see next story), the Adidas group has upgraded its forecast for the full financial year. It now predicts that it will end the year with a sales increase of about 10 percent in constant currencies and that its net profit will...
Adidas and Nike executive switches in Latin America
André Maestrini, who has been heading the Adidas Group in France for the last six years, was appointed at the helm of the group in Spanish Latin America, from the start of June. He will replace Charlie Maurath, who will head the international business of Under Armour from September. Maestrini himself will be succeeded in...
Adidas has to pay for delayed deliveries to the Russian army, reports say
According to media reports in Die Welt and Iswestija, leading newspapers in Germany and Russia respectively, Adidas has to pay some 200,000 Russian rubles (€5,200) for delayed deliveries to the Russian army. Apparently, the Russian army had demanded RUB 115 million, but a court in the country lowered the fine significantly. Reportedly, the German company...
Adidas rolls out major campaign for the London games
Adidas is rolling out a new multi-channel advertising campaign in the U.K. this week, saying it’s its biggest ever there. The centerpiece of the “Take the Stage” campaign is a 60-second TV commercial that features Victoria Pendleton, Louis Smith and Tom Daley, all member of Team GB, as well as the entertainers Example and Keith...
Adidas to slash its product range
Adidas wants to reduce its product range by about one quarter, as a means to cut costs and to improve its stock turnaround, said Herbert Hainer, chief executive of the Adidas Group, in an interview published at the weekend in the Frankfurter Allgemeine Zeitung. Hainer said that the group was selling nearly 47,000 different products, but it was...
Dick’s invests in JJB Sports
Dick’s Sporting Goods, the U.S. retailer, has agreed to invest at least £20 million in a proposed financing package of £30 million for JJB Sports, the beleaguered British sports retailer. If approved by shareholders, the deal would mark the first international foray by Dick’s. The U.S. retailer will invest an initial £20 million in new JJB...
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