Lots of action in football sponsoring
A bunch of interesting new contracts have been signed or about to be signed with important football clubs in Europe. Macron, the fast-growing Italian brand of teamwear, has signed a five-year deal with Lazio, one of the two major football clubs in Rome, replacing Puma from this summer onward. Nike is taking over from Umbro...
Kelme has an exclusive deal with Brazil’s largest sports retailer
Kelme announced an exclusive agreement with Centauro, which is the largest sporting goods retail chain in Brazil with its 145 stores all over the country. Centauro will have the right to offer exclusively for three months the Spanish company’s Star360° line of futsal boots, which uses technology from Michelin, the French tire company. Three months later,...
Nike will sponsor the English Everton team
Confirming rumors, the Everton Football Club has announced a three-year partnership with Nike, starting with the 2012/13 playing season. As the technical partner of the English Premier League team, the Swoosh will provide the Blues’ match and training kits as well as a Nike Pro Combat range, extending the club’s retail opportunities. The kits will...
Erima sponsors Cologne team
Erima has sealed a sponsoring agreement with 1. FC Köln, Cologne’s football club in the German Bundesliga. The club comprises 19 teams with more than 300 players, who will all be equipped with apparel from the German team sports brand for at least the next three years. Erima was already jersey sponsor of Cologne in...
Liverpool team switches from Adidas to Warrior Sports
Warrior Sports, the team sports subsidiary of the New Balance group, will replace Adidas as the new official supplier of the Liverpool football club in England, starting with the end of the current playing season. According to reports that could not be confirmed at the time of going to press, Warrior agreed to pay almost...
Intersport becomes main partner of OM team
Olympique de Marseille, or OM, ranks as the French football club that has the largest number of fans - a total of 14 million – and that sells the highest number of replica shirts – an average of 400,000 per season over the last two years. The shirts will continue to be supplied by Adidas, whose logo...
Puma expands sponsorship activities in Latin America
Puma is the new sponsor of an important Brazilian football team, Botafogo de Futebol e Regatas from Rio de Janeiro. The sports and lifestyle brand will develop all official performance gear for the Alvinegro1 team as well as the youth teams, and will provide replica kits and lifestyle apparel. The multi-year Botafogo deal is another...
Adidas and Uefa extend club football partnership
Adidas and Uefa, the European football organization, announced that they extended their long-term partnership until 2018 for the Uefa Champions League, the Uefa Europa League, the Uefa Super Cup and the Uefa Women’s Champions League. Adidas will continue to supply the match balls for the Champions League and the Europa League, among others. Under the...
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