German Intersport is more creative than ever
Intersport Germany has won the creativity award of ZGV, the country’s federation of buying groups and cooperatives. ZGV awarded the buying and franchising group because of its initiatives for better quality, service, advice and a reasonable value-for-money ratio. Intersport won over two other nominees, Garant Möbel and Noweda, which are cooperatives of furniture retailers and...
Fitness and cycle show in Salzburg is cancelled
Brandboxx, the international Netherlands-based operator of trade shows and order centers, has decided to cancel this year’s edition of Bike & Trimm, a combined show for bicycles and fitness gear that has been taking place in Salzburg, Austria, annually in September. Brandboxx, which also runs the more general Austrian sports trade show, Ösfa, twice a...
Burton Europe appoints brand manager for Gravis and Analog
Totti Nyberg is the new brand director for Burton Snowboards’ Gravis and Analog brands, operating from the company’s European head office in Innsbruck, Austria, following Burton’s decision to relocate the business of the two labels back from France to the capital of Tyrol. The 31-year-old began his career as sales representative for Burton brands like Forum,...
MBT is bankrupt
MBT, the Swiss-based brand of high-end, functional toning shoes, is all of a sudden in a very serious situation. Shortly after a change in its top management, the two companies that own the brand rights and run the global operations, Masai Group International and Masai Marketing & Trading, have filed for bankruptcy in the local...
Investment company buys share of Ziener
Family-owned Ziener, the German glove brand, has sold a 34.5 percent share of the company to an institutional investor. Sport-Fachhandel, the German trade publication, reports that the new partner is Hannover Finanz Gruppe, a private equity company, which has 44 companies in its portfolio. One of them is Runners Point, the German specialty retailer of...
Head predicts weak winter sales
Head warned that its sales should shrink in the second half of the year, as the weak sell-out of winter sports products in the last season was expected to cause a substantial decline in the international ski market this year. The Austrian company said that this was affecting its pre-orders of winter sports products. However, the group...
Odlo reacts to higher weights in Germany
The Swiss marketer of functional sportswear responds to the fact that German customers have grown bigger over the past decades. Odlo has decided to adjust the sizes of its garments to the latest research. The adjustments are based on a long-term field research project called “Size Germany.” One of the findings of the study is...
New stage of ticket sales for the London Games
On this coming Friday, another one million tickets for the Olympic Games in London will be offered for sale. The tickets go in the first place to sports enthusiasts who had already applied in vain in earlier rounds of ticket sales, on a first-come-first-served basis. Friday’s offer will comprise some seats for high-profile events like...
The Paw teams up with the International Biathlon Union
Jack Wolfskin will act as main sponsor of the IBU World Cup series for the next two years, starting with the 2012-13 winter season, under a contract signed through Infront Sports & Media. Additionally, the German outdoor company will be the top sponsor of the IBU World Championships to be held in Nove Mesto, Czech...
Oakley grows in Europe, launches a new technology
Oakley has announced the release of a revolutionary new performance sunglass, called RadarLock, that makes it possible for athletes to change lenses quickly, easily and safely to adapt their vision for any environment. Oakley’s new Switchlock technology allows them to keep up with changing light conditions by switching to different premium lenses from the company’s range...
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