Odlo reacts to higher weights in Germany
The Swiss marketer of functional sportswear responds to the fact that German customers have grown bigger over the past decades. Odlo has decided to adjust the sizes of its garments to the latest research. The adjustments are based on a long-term field research project called “Size Germany.” One of the findings of the study is...
Oakley grows in Europe, launches a new technology
Oakley has announced the release of a revolutionary new performance sunglass, called RadarLock, that makes it possible for athletes to change lenses quickly, easily and safely to adapt their vision for any environment. Oakley’s new Switchlock technology allows them to keep up with changing light conditions by switching to different premium lenses from the company’s range...
Girl opens the Olympic Stadium
An estimated 40,000 people attended the official opening of the new 80,000-seat London 2012 Olympic Stadium last Saturday, by a nine-year-old girl, standing alongside Sebastian Coe, chairman of the organizing committee of the Games. She pressed a giant blue button that sent balloons into the air to celebrate the event ahead of the start of...
Go Sport inaugurates new store concept
Go Sport inaugurated an attractive new and more technical, fashionable and entertaining store concept after an investment of more than €10 million in the expansion and refurbishment of its flagship store in the Quatre Temps shopping center of Paris last week. It creates a more visible point of difference with Décathlon, which has had a...
New schedule for the OR Winter Market
The Outdoor Retailer Winter Market in Salt Lake City, Utah, will start next January on a Tuesday and end on a Saturday to give retailers an extra day over the weekend to spend in their own stores. Instead of running from Wednesday to Sunday, OR will run from Tuesday, Jan. 22, to Saturday, Jan. 26....
EuroSIMA gives the market figures for boardsports
In announcing the 9th edition of the International Surfing Day, scheduled for next June 24, EuroSIMA, the European Surf Industry Association, has published some figures about the global summer boardsports market. Consumption of the related products grew to €7.6 billion in 2011, of which €3.9 billion came from the U.S. and €1.9 billion from Europe....
Lots of action in football sponsoring
A bunch of interesting new contracts have been signed or about to be signed with important football clubs in Europe. Macron, the fast-growing Italian brand of teamwear, has signed a five-year deal with Lazio, one of the two major football clubs in Rome, replacing Puma from this summer onward. Nike is taking over from Umbro...
New general manager for Oxbow
Baptiste Coulonque, 39, is the new general manager of Oxbow, the struggling surfwear brand owned by the Lafuma Group. He fills a void left by the departure of Matthieu Bazil at the end of 2011. Coulonque had been working at Rip Curl Europe since 2006, rising to the rank of general manager in 2009 when...
Performance Days launches a virtual side show 365 days a year
Performance Days, the twice-annual workshop for performance fabrics, went online last Friday, allowing product managers, designers and other interested parties to access the exhibitors’ information 365 days a year. Their virtual stand will be updated every six months. For the visitors, the registration process is free of charge. Visitors of the new virtual WTP Fair...
Prince goes bankrupt
Prince Sports Group has gone under bankruptcy protection in the U.S. This is seen as only a move to clean up the tennis company’s debt, especially with its Asian suppliers, prior to its takeover by Authentic Brands Group, the New York-based company headed up by James Salter, former owner of Ride Snowboards and other sporting...
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