At the opening press conference of the show in Beijing, Klaus Dittrich, chairman of Messe München, presented promising figures for the edition being held in the Chinese capital with an extended duration of four days from Feb. 22 to Feb. 25. As compared to last year’s three-day show, the number of exhibitors at ISPO BEIJING is up by 28 percent to a total of 353, and the net exhibition space has soared by 37 percent to 13,600 square meters. The number of Chinese exhibitors has risen by 20 percent to 290, and the new ones include MobiGarden, KingCamp and K2 Summit. Among the newcomers from abroad are prominent names like Bogner, DC, Deuter, Eagle Creek, Five Ten, Meindl, Protest, Salomon, Vaude and X-Bionic. Well-known brands that have decided to return to the Chinese fair are Lowa, Burton, Northland and Sympatex. Besides the Alpitec China show, which again showcases facilities for snow sports in cooperation with Fiera Bolzano, a special focus of this year’s ISPO BEIJING is on action sports such as skateboarding, snowboarding and surfing.
