Alistair Cameron, chief executive of Asics Europe, has been appointed chairman of the Haglöfs board, marking another step in the transition that has enabled the Swedish outdoor group to lean on the infrastructure of the much larger Japanese company while retaining much of its independence. This board was formed in September 2010, two months after the acquisition of Haglöfs by Asics, and it came up with the global business plan that is guiding the Swedish brand’s development under new ownership. The board was initially headed by Mats Hedblom, the former chief executive of Haglöfs, but he left the company and relinquished his seat on the board at the beginning of 2011.
