A new home for Asics Europe
Asics Europe has moved its head office to Beukenhorst-Zuid, an ecologically sustainable business park in Hoofddorp, Netherlands. The new 5,000-square-meter heaquarters, which opened for business on Nov. 23, accommodates the 220 employees of Asics Europe and Asics Benelux, as well as the northern European sales staff. It has room to grow in case it needs...
Décathlon’s parent invests in foreign companies
Oxylane Group, the parent company of Décathlon, continues to make investments in other sporting goods companies. After buying a share in a French specialist retailer for scuba diving products, called Au Vieux Plongeur, it has acquired a minority stake in a German specialist in road cycling, Storck Bicycle. According to a report in sport-guide.com, Oxylane...
Sram goes into E-bike technology
Sram, a technology leader in bicycle components, is introducing its own drive system for e-bikes. The rather innovative Sram E2 Electric-Assist System is being presented at the current Taichung Bike Week in Taiwan. Simplicity is the main concept behind the company’s automatic 2-speed system. It’s an integrated solution with a limited number of parts that...
Brandboxx Salzburg’s MD quits
Change of management at the top of Brandboxx Salzburg, the organizer of ÖSFA, the Austrian sporting goods trade show, which is moving to a different schedule next year: Robert Bolland, who has served as its managing director in charge of project development since 2007, will leave in mid-January and return to his native country, the...
Patagonia encourages customers not to buy
Patagonia is calling on European and American customers alike to adopt more intelligent and responsible patterns of consumption, in the framework of its “Common Threads” initiative. The central message of its new campaign is to invite consumers not to buy what they do not need. It makes suggestions around five “R” principles: Reduce, Recycle, Repair,...
Craft appoints Olympic winner new product chief
Craft, the Swedish sportswear company, has appointed Björn Lind new category manager for its cross-country skiing unit. Lind won two Olympic gold medals and other major titles in this sport, but he retired as a competitive athlete last spring. The 33-year-old will run Craft’s product development team in charge of the Nordic sports category. He...
New MD for Maier Sports
The Maier Sports and Gonso brands will be run from the start of next year by a new managing director: Sascha Kautschitsch, an executive from the fashion business, will then take over the helm of Maier Sports, the German snow, outdoor and bicycle apparel company. Kautschitsch is the founder of Dirty Jerz, a European fashion...
Décathlon opens in Sweden
More than 15,000 people flocked to the first store opened by Décathlon in Sweden last week-end. The store of about 7,000 square meters is situated in a shopping center near the airport of Bromma, in a former building of the Pripps brewery. The French retail giant said that it was studying all sizeable Swedish towns...
Foot Locker extends online sales in Europe
After launching an e-commerce operation in the U.K. in 2008, Foot Locker is quietly introducing its online sales platform in Germany, France, Belgium and Luxemburg, and the program will be gradually expanded across Europe. This comes just after NPD Group released figures indicating that retail sales of sporting goods over the internet reached about €2.6 billion...
New CEO for Dale of Norway
Øyvind Lauritzen, former owner and managing director of Skigutane, a group of Norwegian sports brands including Kari Traa, has been appointed chief executive at Dale of Norway, the Norwegian knitwear company. He will replace Ole-Bjørn Gjerde, who temporarily took charge a few months ago after the departure of Dale’s long-time chief executive, Hans Petter Angell....
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